From time to time I am selected to host a house party. This is when a brand/company wants to showcase and feature a product, whether new or on promotion, and they need people like you and me to help them do so. They will send you most of the stuff you need (sometimes even a gift card to purchase food) and you simply invite friends over to party with you. One of my most fun parties was that time I got to showcase the Keurig Vue (and KEEP it)! You do not need a blog to be selected.