Picture this…you are on your way to work, already dreading the day, and someone hands you a million dollars. OMG, what would you do??? Keep heading to work or call in sick?? Well, on Monday some Miamians got the treat and greet of a lifetime as they stumbled off the train wondering what fun was waiting for them at their desks.
illy issimo celebrated International Coffee Day in true class. There was no need to visit any stores for a free cup of java, illy was coming to the people. Bringing with them a premium ready-to-drink coffee, the first of its kind from a renowned brand! If you are a coffee lover like myself, no amount of money can truly replace that delicious first cup in the morning.
Baristas joyfully handed out chilled coffee beverages to unsuspecting folks to give them a true taste of what real coffee tastes like. illy issimo, made from a special selection and blend of Arabica coffee beans, contains no artificial colors, aromas, flavors or preservatives. Developed under a joint venture between illycaffe and The Coca-Cola Company, illy issimo introduces the same great taste and quality you’ve enjoyed from a barista straight into your hands for those on the go moments.
Coffee drinkers will agree that they just aren’t the same before their first cup, but life moves fast and mornings disappear quickly. Being able to stock your fridge with delicious premium chilled coffee beverages from illy issimo will ensure you arrive at work each day with a big smile on your face.
illycaffè is the world’s finest coffee and a leader in quality, innovation and technology. The storied coffee brand is a third-generation Italian company based in Tristese, Italy. Since its founding 80 years ago, illycaffè’s mission has been to bring the best product nature can offer to coffee lovers. illycaffè produces and markets a unique blend of coffee and gives coffee lovers an authentic Italian coffee experience. illy is available in more than 50,000 cafes, coffee bars, restaurants and hotels worldwide, and is sold in over 140 countries around the world, serving more than six million cups of illy coffee per day. For more information: www.illyusa.com
About illy issimo
illy issimo is a joint venture between illycaffè and The Coca-Cola Company focused on bringing the authentic illy coffee experience to life in a ready to drink format. In its unrelenting quest for perfection, illy devoted more than 10 years to create an expert formula to take its unique blend from barista to bottle, from hot to cold, without sacrificing or compromising its quality. Using high quality ingredients with no artificial colors, aromas, flavors or preservatives, illy issimo is pure in ingredients and honest in flavor. The single perfect illy issimo blend, created by nine ingredients of premium Arabica beans from 14 coffee-growing regions around the world, undergoes 114 quality control steps before any bottle of illy issimo is ever packaged, opened or served. The result: illy issimo – the best illy coffee taste – on the go. Due to the growing demand for quality coffee and convenience, illy issimo is now expanding across the US, launching in new markets and spanning coast to coast.