Disclosure: I participated in a campaign on behalf of Mom Central Consulting (#MC) for Shire. I received a promotional item as a thank you for participating.
The relationship that exists between mothers and daughters is unlike any other. It has many unique moments, memories, and yes, even challenges along the way. The relationship dynamic can be even trickier when your daughter is in those tween-age years. What can be even more difficult is when some people dismiss certain behaviors as “typical tween girl behavior” when those behaviors can be symptoms of something more serious. Research suggests that girls are more likely than boys to report having mostly inattentive Attention- Deficit/Hyperactivity Disorder (ADHD) symptoms. Since inattentive symptoms can be less noticeable than hyperactive and impulsive symptoms, it is important that moms know what to look for.
I’m proud to be joining forces with Shire, CHADD and Holly Robinson Peete to announce the launch of keep momming, a new public service initiative geared towards the moms of tween girls to raise awareness of ADHD.
The campaign is anchored within a new digital hub, KeepMomming.com, where you’ll find tips, tools and other go-to resources for moms, including a checklist to help recognize the symptoms of ADHD – inattention, impulsivity, and hyperactivity – and then encourages moms to talk to their daughter’s doctor. The keep momming initiative can help moms learn about ADHD and provide ideas on how to spark a conversation and stay connected with their tween.
Disclosure: I participated in a campaign on behalf of Mom Central Consulting (#MC) for Shire. I received a promotional item as a thank you for participating. This disclosure is done in accordance with the Federal Trade Commission 10 CFR, Part 255 Guides Concerning the use of Endorsements and Testimonials in Advertising.