It’s Time To Talk Seriously About Domestic Abuse #PurplePurse

Disclosure: This is a sponsored campaign in collaboration with Allstate Foundation® and Latina Bloggers Connect. However, this was my chance to tell my story, so all thoughts expressed are my own.

What many people don’t like to talk about is the one thing that is hurting them the most. It’s too embarrassing and its considered a family secret, so its kept quietly hidden in the family. Some women don’t even realize they are being abused, because it’s not physical, but financial. Financial abuse is just one of the many forms of domestic violence that women suffer through at the hands of those they  love.

Something you may not know about me is that I was once the victim of domestic violence. I was just a teen and my boyfriend at the time had what many like to coin an “anger” issue. His anger far too often translated into physical abuse, at objects and towards me.

I still don’t know why I stayed as long as I did in that relationship, but I am thankful I got out with my life. On that last and final evening he laid his hands on me, I went to use the phone to call someone to pick me up and his father tried to stop me. He thought I was calling the police, which now makes me realize he must have known/heard what had gone on and did nothing to stop it.

I had enough. It was not going to happen to me anymore. The bruises everywhere were a wake up call long in the making. I was fortunate, the physical bruises would eventually go away. The scars on the inside however would linger for a while longer.

Some women are not as fortunate. Some are afraid to leave and others feel financially incapable of leaving. Most simply don’t know who to turn to and are afraid to talk about domestic and financial abuse because of stigmas. Some don’t even realize that financial abuse IS domestic abuse too. It’s time to take a stand and make a change. It’s time to stop worrying and start talking!

Allstate Foundation Purple Purse is doing just that. Through them women are being empowered to make positive changes in their lives and others by taking a stance against domestic and financial abuse. 1 in 4 women affected by domestic violence in their lifetime, and not just through physical abuse. In fact, it’s actually financial abuse that is happening in 98% of all cases. These women feel desolate and have nowhere to turn to. They are dependent on their abusers, period.

While you may have heard about a friend being physically abused, can you say that you can recognize the symptoms of financial abuse? Did you know that not having the financial resources to leave is the main reason a woman will stay with her abuser?

Allstate Foundation is proudly backing the campaign Purple Purse to help women reclaim their financial independence. A limited-edition purple purse has been created by the campaign ambassador, Kerry Washington, to raise awareness. To ensure that every woman can help support the program, the Allstate Foundation is making Purple Purse charms available for women to hang from any purse to show their support.

Attached to each charm is one of five touching and inspiring survivor story’s. Mine is about a woman named Pilar. The story reads “Pilar, immigrant and mother, suffered for years in an abusive marriage. Her husband restricted her access to money and kept her completely isolated. She was trained as a nurse in Mexico, but her husband did not allow her to get licensed in the U.S., so she could not work. When she broke free and enrolled in a financial literacy course, Pilar learned how to recover from financial abuse. She used that knowledge and new-found confidence to file for divorce and pursue a nursing degree in the U.S.


You can pick up your very own Purple Purse charm through any Purple Purse Challenge participant or Allstate agency owner. Established almost 10 years ago, The Allstate Foundation has been working to help domestic violence survivors become the powerful women that are meant to be. If you or someone you know needs immediate help, call the National Domestic Violence Hotline at 1-800-799-SAFE!

You can support the Purple Purse Challenge by visiting and donating. Allstate is matching donations being received by over 145 Community Partners enrolled in the program. It’s time we as women stick together and help our fellow sisters stop the abuse once and for all. Don’t be afraid to talk to your friends and loved one to inquire about how they are REALLY doing!

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Disclosure: This is a sponsored campaign in collaboration with Allstate Foundation® and Latina Bloggers Connect. However, this was my chance to tell my story, so all thoughts expressed are my own. The disclosure is done in accordance with the Federal Trade Commission 10 CFR, Part 255 Guides Concerning the use of Endorsements and Testimonials in Advertising.

Mama E

Multitasking mama to 3 living in Miami. Blogging about parenting, lifestyle, cooking and traveling. Covering everything from diapers to dorm rooms. Ask me anything, I've done it all.

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